Client | Ferrari |
Role in Project | Project Manager |
Technology Used | Conductive Ink, Projection Mapping |
Ahead of Singapore’s 2016 Grand Prix, Ferrari held a private event for its members. A key focus of the event was the Ferrari Racing DNA interactive touch wall. Using conductive ink technology with a creative blend of videos, images and motion graphics, the animation come alive via a simple touch, communicating the significant milestones in Ferrari’s history