FOX International Channels and Nikon paired together and needed a campaign to engage users to upload photos to the website and gather votes from their friends via social media platforms. The campaign was to focus on FOX’s diverse channels and Nikon’s products. The project was split into four different phases over the period of 6 months to maximize target audiences. The campaign gathered over 50,000 unique page views over the campaign period. The challenges for the project was to manage closely the four different campaigns to enable smooth operation and a continuous flow.
